Shoe of the Week: Reebok Easytone Sneakers « DNA Footwear

Stay in shape for bikini demanding, time of heat is not easy. On those hot summer days, a girl is not always time to go to the gym between work and pleasure. But it was during the summer when we most need, ensuring that our bodies are bikini-ready. Would not it be great if there was a quick and easy way to optimize the performance and get more of a work? Is not it great if there was a way to tone up just going for a ride? Wait, actually - there is!

It's Winter, So Here Come the Sneaker Ads

1. Included in the range are Reebok EasyTone, RunTone and TrainTone shoes - available in South Africa for R1000 a pair. US consumer protection agency the Federal Trade Commission (FTC), along with several class-action suits, accused Reebok of claiming
2. Reebok has left its previous lead creative agency, DDB Worldwide, part of the Omnicom Group, to return to McGarryBowen, which handled Reebok ads from 2004 to 2009. The products that will be featured in the Reebok campaign include EasyTone toning shoes.
3. As with many such products, the claims brands make about toning sneakers are largely unsubstantiated. Last year the FTC forced Reebok to refund customers $25 million after running ads claiming their EasyTone shoe would “work your hamstrings and calves
4. As with many such products, the claims brands make about toning sneakers are largely unsubstantiated. Last year the FTC forced Reebok to refund customers $25 million after running ads claiming their EasyTone shoe would “work your hamstrings and calves
5. Its ZigTech and RealFlex lines have been successful and it got as much as it could out of the toning space before the FTC fined the company for $25 million for unsubstantiated claims related to its EasyTone shoes. The next step for Reebok is clearly