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Local ad man touts power of social media

Small business owners in the world take note: If you are an enemy to cons Twitter or Facebook, you're likely to dilute the potential of your business by ignoring a large customer base.

So says Rob Petersen, founding partner and president of Barnraisers, a Wilton-based online marketing solutions company that builds brands primarily using social media.A man ad veteran who has been at the forefront of the development area of ​​advertising, Petersen reviewed the trends, tactics and best practices in social media to a group of PR professionals and owners of small businesses the Hyatt Regency in Old Greenwich last month. The luncheon was sponsored by the Public Relations Society of America (PRSA) Westchester / Fairfield Chapter.

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Will it Blend, Again?

  1. Chances are your small business doesn't have $3.5 million lying around to buy a 30 second commercial spot that will run during this year's Super Bowl, but that doesn't mean you can't advertise like the big boys on Super Sunday.
  2. Innovative Orem company Blendtec recently gained a greater reputation as 2011 Best in Class Award for beverage blenders awarded by the Foodservice Equipment & Suppliers Magazine's Consultants Survey. The CEO and inventor of Blendtec blenders,
  3. “Take the 'Will It Blend' campaign from BlendTec, which was rolled out on YouTube. It not only reached online viewers running in to tens of millions, but more importantly, it increased BlendTec blender sales by 700 percent in the first few months of
  4. Given that the privacy policies for all Google products just got put in a BlendTec, and Facebook, Twitter and MySpace programmers have put together the “Don't Do Evil” search engine, is it time to talk about what Google is really risking here?
  5. She poured the translucent coconut water into her envy-inspiring Blendtec blender (to impress your 6-year-old son, check out a “Will It Blend?” video on YouTube), then pried the white “meat” from the top and inside of the coconut adding it to the water